I will let you in to a secret, when I first began Boofy I didn't think too much about children's clothing with a political slant, I wasn't actually aware that there was a political slant to children's clothing. My overwhelming feeling for the High street was simply that what they offered was boring and repetitive. It wasn't until I began writing my first copy for the first run of stock that I realised my own discomfort towards childrens retailing.
Working for yourself, the days go by really quickly compared to sitting in somebody elses office. I've summarised an average day in the life of a small business owner in the UK! Boofy baby and childrens clothes was just a twinkle in my eye two years ago, but now here it is- consuming my whole life! (almost)
Separating stock into 'boys and girls' did not come up in any part of the process of building Boofy. In fact, it would have been difficult to assign designs as boys and some designs as girls than to leave all stock together to begin with. For example, where would the dinosaur covered dress go? Where would the cream ruffle sailor romper go? Do boys or girls like fluffy teddy bear jackets more?
The question of when to first buy clothes for a newborn baby crosses the mind of every mum-to-be and poses something of a superstition filled dilemma. Generally, most new parents decide to wait a while before making a purchase and make the leap once they have had their first scan and feel that they are in the 'safe' period.