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Why is Pink for Girls and Blue for Boys?

Ladies' Home Journal article in June 1918 said, "The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl."


You only need to walk into a large department store to realise that this 'rule' has been flipped on it's head somewhat. The truth is that there was no gender colour symbolism that was universally true everywhere. It's also difficult/ impossible to conclude that it could stem from a genuine prefered difference in colour, expressed by boy and girl babies.


There is in fact a correlation between associating pink with girls and blue with boys began to stick (after the Second World War) and when mass marketing was emerging. This all happened in the 20th century, a time when french fashion dominated and french culture paired pink with girls and blue with boys, so this had the most clout from then on wards.

Sometimes we get messages from our customers at Boofy HQ that ask for some direction in separating boys and girls clothes, we often find this a bit tricky as so much, if not all of our stock looks great on all of our babies! We really think that you are the best judge of what looks good on your little one, and for us to separate by boys and girls would be restrictive and not that helpful for you!

We also can't help but feel a bit disappointed when we see more rails of 'girls' designs than boys in large High Street stores, and we think that lacks a bit of imagination. We know that a lot of you feel strongly about this, so while we're not fussed about 'dressing boys like boys' or 'girls like girls' we are very proud to be part of the #dresskidslikekids movement on instagram! Speaking of Instagram... we definitely think that you should follow us @boofy.co.uk because Blogs only get to happen once a week, but we are on Instagram 6 days a week, more pictures, more Boofy, more fun!



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